This article explores how artisan entrepreneurs learn to commodify their creative skills into an entrepreneurial business. The purpose of this paper is to highlight specific types of entrepreneurial learning, artisan entrepreneurs with small businesses are using to run their business. This study explores the experiences of 12 artisan entrepreneurs. Qualitative research was carried out with in-depth semi structured interviews with four different categories of artisan entrepreneurs. GIOIA methodology have been used to analyse and present the data. This study reveals that entrepreneurial learning is a natural process, with findings highlighting the different forms of learning used by the entrepreneurs. This study also uncovers the utilization of existing resources and demonstrate the learning process. Furthermore, findings reveal that artisan entrepreneurs scan the environment, create demand, and then transform their craft and skill into a profitable business. The present informational capital brings positive outcomes for the business. Entrepreneurs heavily rely on relational learning by employing strong alliance in work and support group. Informal learning is also an important aspect in artisan entrepreneur’s life to run a successful business. This study’s results contribute to deeper understanding of the importance of entrepreneurial learning among artisan entrepreneurs in emerging economies. The research questions the unique and creative ways of learning by artisan entrepreneurs who have zero knowledge of business. This paper fills a gap in literature i.e. how the potential artisan entrepreneurs utilize their creative social, economic, and personal capital and experience a profitable business from their craft.

本文探讨了工匠企业家如何学习将他们的创意技能商品化为创业企业。本文的目的是强调特定类型的创业学习，拥有小企业的工匠企业家正在使用它们来经营他们的企业。本研究探讨了 12 位工匠企业家的经历。定性研究是通过对四种不同类别的工匠企业家的深入半结构化访谈进行的。GIOIA 方法已被用于分析和呈现数据。这项研究表明，创业学习是一个自然的过程，研究结果突出了创业者使用的不同学习形式。本研究还揭示了现有资源的利用情况并展示了学习过程。此外，调查结果表明，工匠企业家会审视环境，创造需求，然后将他们的手艺和技能转化为有利可图的业务。当前的信息资本为企业带来了积极的成果。企业家通过在工作和支持小组中采用强大的联盟来严​​重依赖关系学习。非正式学习也是工匠企业家成功经营企业生活中的一个重要方面。本研究的结果有助于更深入地了解新兴经济体工匠企业家创业学习的重要性。该研究质疑零商业知识的工匠企业家的独特和创造性的学习方式。本文填补了文献空白，即潜在的工匠企业家如何利用他们创造性的社会、经济、