Abstract We review Zuboff’s book, a vast work of contemporary history, social psychology and political economy. Zuboff argues that a contingent configuration of digital technologies, fuelled by teleological utopianism, has created a rogue capitalism wherein reciprocal relationships (apparently ‘organic’ to capitalism as such), both within the firm and in society, have been subverted. Subversion is achieved by unilaterally grabbing user data which are algorithmically processed into ‘behaviour’. With surveillance technologies gradually embedded in everyday objects, data-grabbing enables a seemingly-self-enhancing tailoring of products even as surveillance imperceptibly morphs into control. But these arguments raise a number of questions. Can data map culture? How has digitization transposed control from production to consumption? How does digital abstraction relate to abstraction through commensuration? How is social ontology transformed by the digitization of the physical medium of life?

中文翻译：

---

所有坚固的东西都融入了代码

摘要 我们回顾了祖博夫的书，这是一部关于当代历史、社会心理学和政治经济学的巨著。祖博夫认为，在目的论乌托邦主义的推动下，数字技术的偶然配置创造了一种流氓资本主义，其中公司内部和社会中的互惠关系（显然与资本主义本身是“有机的”）都被颠覆了。Subversion 是通过单方面获取用户数据来实现的，这些数据经过算法处理成“行为”。随着监控技术逐渐嵌入日常物品中，即使监控不知不觉地转变为控制，数据抓取也可以实现看似自我增强的产品定制。但这些论点引发了许多问题。数据能映射文化吗？数字化如何将控制从生产转移到消费？数字抽象如何通过公称与抽象相关联？生活物理媒介的数字化如何转变社会本体论？