This article explores the mechanisms of persuasion in Islamic finance that may have helped support the growth of this market. Our theoretical model may explain those factors which may influence a customer to select an Islamic financial product. For complex decisions where a person may not fully understand the background concepts such as with finance or Arabic terminology, product quality may be judged based on information in advertising and prior knowledge. Our model shows that Islamic bankers can use the customer’s “coarse thinking” process when advertising products. They may be a means to make products appear more religiously (Shariah) compliant. The equilibrium level of persuasive strategies proposed help reinforces the impact of persuasion for Islamic banks.

JEL Classification: JEL: G21, G11, M31

本文探讨了说服伊斯兰金融的机制，这些机制可能有助于支持这一市场的增长。我们的理论模型可以解释那些可能影响客户选择伊斯兰金融产品的因素。对于可能无法完全理解金融或阿拉伯术语等背景概念的复杂决策，可以根据广告中的信息和现有知识来判断产品质量。我们的模型表明，伊斯兰银行家在广告产品时可以利用客户的“粗略思维”过程。它们可能是使产品看起来更符合宗教信仰（伊斯兰教义）的一种手段。建议的说服策略的均衡水平有助于增强说服对伊斯兰银行的影响。

JEL分类：JEL：G21，G11，M31