ABSTRACT

Enterprise green innovation is driven by a variety of factors, the existing literature focuses on the direct impact of institutional pressure, lacking considering other types of stakeholders. There is also a lack of attention to the leadership and environmental awareness of entrepreneurs. This paper thereby takes 278 enterprises as a sample to discuss the driving mechanism of stakeholders’ regulatory pressure, normative pressure, and imitation pressure, from three aspects of the government, customers, and competitors, on enterprises’ green innovation, respectively. The results of hierarchical regression analysis show that: first, stakeholder pressure can promote corporate environmental ethics and green innovation. Moreover, corporate environmental ethics plays an intermediary role between stakeholder pressure and green innovation. In addition, entrepreneurs’ responsible leadership positively moderates the positive relationship between stakeholder pressure and corporate environmental ethics, while entrepreneurs’ environmental awareness positively moderates the positive relationship between stakeholder pressure and enterprise green innovation.

摘要

企业绿色创新受多种因素驱动，现有文献集中在制度压力的直接影响上，没有考虑其他类型的利益相关者。也缺乏对企业家的领导能力和环境意识的关注。因此，本文以278家企业为样本，分别从政府，客户和竞争对手三个方面探讨了利益相关者监管压力，规范压力和模仿压力对企业绿色创新的驱动机制。层次回归分析的结果表明：首先，利益相关者的压力可以促进公司的环境道德和绿色创新。此外，公司环境伦理在利益相关者压力与绿色创新之间起着中介作用。此外，