Abstract

Members of the same household share similar social attitudes, but the source of the similarity in attitudes may be attributed to many processes. This study uses data from a randomized field experiment to identify contagion in attitude change about anti-transgender prejudice. During a face-to-face canvassing experiment, registered voters who answered the door were exposed to either a message encouraging active perspective taking intended to reduce transphobia or a recycling message. Here, I show that the messages delivered to one household member are likely to reduce anti-transgender prejudice in the cohabitants as well. This finding suggests that door-to-door canvassing messages intended to elicit attitude change are likely to be socially transmitted.

摘要

同一家庭的成员有着相似的社会态度，但是态度相似的根源可能归因于许多过程。这项研究使用来自随机现场实验的数据来确定有关反跨性别偏见的态度变化中的传染病。在面对面的拉票实验中，回答了门问题的注册选民暴露于鼓励积极采取观点以减少恐惧感的信息，也有再循环的信息。在这里，我表明，传递给一位家庭成员的信息也有可能减少同居者的反变性偏见。这一发现表明，旨在引起态度改变的挨家挨户的拉票信息很可能会在社会上传播。