This study aimed to examine customer relational capital, transaction cost, and loyalty with value co-creation in the Ghanaian hair-dressing business sector. Participants were 455 female hair-dressing customers (mean age = 2.56 years, SD = 1.07 years, age range 22 to 68). Respondents completed existing measures of value co-creation, relational capital, transaction cost, and customer loyalty. The data was analysed by performing structural equation modelling using SmartPLS. The findings show that value co-creation enhances customer relational capital, transaction cost, and loyalty. The findings further show that relational capital significantly influences loyalty, while transaction cost did not. The findings of this study imply that value co-creation is of competitive advantage, influencing relational capital and customer loyalty. Relational capital with customer transaction cost is important to customer-oriented value co-creation in the hair-dressing industry.

这项研究旨在检查客户关系资本，交易成本和忠诚度，以及加纳美发美容行业的价值共创。参加者有455位女性美发顾客（平均年龄= 2.56岁，SD = 1.07岁，年龄范围22至68）。受访者完成了价值共创，关系资本，交易成本和客户忠诚度的现有度量。通过使用SmartPLS执行结构方程建模来分析数据。研究结果表明，价值共创可以增强客户关系资本，交易成本和忠诚度。研究结果进一步表明，关系资本显着影响忠诚度，而交易成本却没有。这项研究的结果表明，价值共创具有竞争优势，影响关系资本和客户忠诚度。