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Unveiling the success factors of BTS: a mixed-methods approach
Internet Research ( IF 5.9 ) Pub Date : 2020-12-15 , DOI: 10.1108/intr-12-2019-0507
So-Hyun Lee , Soobin Choi , Hee-Woong Kim

Purpose

The purpose of this paper is to explore the key success factors behind Bangtan Boys’ (BTS) popularity, and how they can contribute to sustaining it, along with detailed strategies for the success of global pop.

Design/methodology/approach

This study adopts a mixed-methods approach that uses text mining and interviews and uses the success of BTS to find the key factors accounting for its sustained popularity. For use in text mining, we collected data related to BTS from social network sites (SNS) and analyzed this data using latent Dirichlet allocation (LDA) topic modeling, term frequency analysis and keyword extraction. In addition, we conducted interviews to explore the key factors accounting for the sustained popularity of BTS.

Findings

We found ten key success factors—active global fandom, SNS communication, fans' loyalty, empathy through music, storytelling and world view, performance quality, music video quality, overseas expansion at an early stage, efforts for self-development and teamwork among members— for a global pop group's success and sustained popularity.

Research limitations/implications

This study contributes to the literature by finding key factors for success and sustained popularity of a global group through using a mixed-methods approach.

Practical implications

Our results suggest strategies to sustain the popularity of global groups and its potential to benefit across the entertainment industry.

Originality/value

This study is among the first to comprehensively examine the key factors for Korean pop’s (K-pop) sustained popularity by using a mixed-methods approach of text mining and interviews.



中文翻译:

揭示 BTS 的成功因素:混合方法

目的

本文的目的是探讨防弹少年团 (BTS) 人气背后的关键成功因素,以及他们如何为维持人气做出贡献,以及全球流行成功的详细策略。

设计/方法/方法

本研究采用混合方法,使用文本挖掘和访谈,并利用 BTS 的成功来找出其持续流行的关键因素。为了用于文本挖掘,我们从社交网站 (SNS) 收集了与 BTS 相关的数据,并使用潜在狄利克雷分配 (LDA) 主题建模、词频分析和关键字提取来分析这些数据。此外,我们还进行了采访,探讨了 BTS 持续流行的关键因素。

发现

我们发现了十大成功因素——活跃的全球粉丝圈、SNS传播、粉丝忠诚度、音乐同理心、讲故事和世界观、表演质量、音乐视频质量、早期海外扩张、自我发展的努力和成员之间的团队合作- 全球流行乐队的成功和持续的人气。

研究限制/影响

本研究通过使用混合方法找到全球群体成功和持续流行的关键因素,为文献做出了贡献。

实际影响

我们的结果提出了维持全球团体受欢迎程度及其在整个娱乐行业中受益的潜力的策略。

原创性/价值

本研究是首次通过文本挖掘和访谈的混合方法全面研究韩国流行音乐 (K-pop) 持续流行的关键因素之一。

更新日期:2020-12-15
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