This paper examines what influences trust in mobile social commerce environment. Drawing on trust-based acceptance model (i.e. cognitive and emotional trust) and online review features (i.e. profile photo, linguistic style, and reported experience), we examine how these factors affect trust in mobile social commerce. Hypotheses were tested using survey data. The results of our model showed that there are significant influences of profile photo, reported experience, cognitive, and emotional trust towards trust in ms-commerce. This work contributes to existing literature by examining the roles of previous trust in mobile payments and online reviews on trust in mobile social commerce.

本文研究了什么会影响移动社交商务环境中的信任。利用基于信任的接受模型（即认知和情感信任）和在线评论功能（即个人资料照片，语言风格和报告的经验），我们研究了这些因素如何影响移动社交商务中的信任。假设使用调查数据进行测试。我们模型的结果表明，个人资料照片，报道的经历，认知和情感信任对ms-commerce中的信任有重大影响。这项工作通过检查先前对移动支付的信任以及对移动社交商务中信任的在线评论的作用，为现有文献做出了贡献。