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JA:2021-24. Telling the Story – Using Storytelling to Disseminate Agricultural Safety and Health Messaging
Journal of Agromedicine ( IF 2.4 ) Pub Date : 2020-12-06 , DOI: 10.1080/1059924x.2020.1765576
Melissa Ploeckelman 1, 2 , Ellen Duysen 3 , Scott Heiberger 1, 2 , Aaron Yoder 3 , Stephanie Leonard 4
Affiliation  

ABSTRACT

Purpose: Narrative is perhaps the most basic mode of human interaction and a fundamental way of delivering knowledge. Narratives influence attitudes and change behaviors. NIOSH-funded agricultural safety and health centers including the Great Plains Center for Agricultural Health (GPCAH), the Upper Midwest Agricultural Safety and Health Center (UMASH), the Central States Center for Agricultural Safety and Health (CS-CASH), and the National Farm Medicine Center are collaborating on a translation activity to convey the story of agricultural safety. While statistics and numbers are important to identify injury trends and emerging issues related to workplace health and safety, the Telling the Story Project (TTS) takes a closer look, creating injury prevention messages that highlight personal stories based on first-hand experiences.

Methods: Research indicates that farmers are more open to safety messages after reading about a traumatic farm incident, and farmers generally consider other farmers and agricultural publications to be trusted sources of information. Telling the Story Project provides a platform for agricultural workers, and those impacted by fatal and non-fatal agricultural workplace injuries (workers, family, and community members), to share their stories. Told in their own words, these experiences teach about what went wrong and how to prevent or avoid similar incidents.

Results: A website was created and serves as a platform for the personal narratives www.tellingthestoryproject.org. A monthly rural radio program has emerged from this project as another means to deliver this content effectively. Links to safety and health information provide resources for those visiting the website. Evaluation of stakeholder impact is ongoing.

Practical Application: To further the reach of these stories, teachers’ guides have been created as additions to the curriculum for FFA and agricultural safety instructors.



中文翻译:

JA:2021-24。讲故事–使用讲故事来传播农业安全与卫生信息

摘要

目的:叙事也许是人类互动的最基本方式,也是传递知识的基本方式。叙事影响态度并改变行为。由NIOSH资助的农业安全与卫生中心,包括大平原农业卫生中心(GPCAH),中西部上农业安全与卫生中心(UMASH),中部国家农业安全与卫生中心(CS-CASH)和国家农场医学中心正在合作进行翻译活动,以传达农业安全的故事。尽管统计数据和数字对于确定伤害趋势和与工作场所健康与安全有关的新问题很重要,但“讲故事计划”(TTS)却要仔细观察,创建防伤害信息,以第一手经验为基础突出个人故事。

方法:研究表明,农民在阅读有关农场事故后的信息时更愿意接受安全消息,农民通常认为其他农民和农业出版物是可信赖的信息来源。“讲故事”项目为农业工人以及遭受致命和非致命农业工作场所伤害的工人(工人,家庭和社区成员)提供了一个分享他们的故事的平台。用自己的话说,这些经验告诉我们出了什么问题以及如何预防或避免类似事件。

结果:创建了一个网站,并将其作为个人叙述的平台www.tellingthestoryproject.org。该项目每月都会发布农村广播节目,这是有效传递此内容的另一种方法。安全和健康信息的链接为访问该网站的人员提供了资源。利益相关者影响的评估正在进行中。

实际应用:为了进一步了解这些故事,已为FFA和农业安全指导员的课程添加了教师指导。

更新日期:2020-12-07
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