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Societal Well-Being: Embedding Nudges in Sustainable Cultural Practices
Behavior and Social Issues Pub Date : 2019-02-11 , DOI: 10.1007/s42822-019-0002-x
Marco Tagliabue , Ingunn Sandaker

This study provides a behavior-analytic framework for a previous nudging experiment from Kallbekken and Sælen (Economics Letters 119(3), 325–327, 2013). We are concerned with achieving societal well-being from a selection-of-cultures perspective, and we call for increasing synergies between the 2 fields. The original experiment achieved a 20% reduction in food waste among restaurant customers by implementing 2 independent nudges: reducing plate size and socially approving multiple servings. We use this experiment as an example to introduce an analysis of the social contingencies (metacontingencies) responsible for not only establishing but also maintaining sustainable behavioral repertoires. We show how reducing food waste can be a simple, economic, effective example of a behavioral intervention when programmed with contingencies of cooperation. Furthermore, we generalize our model to social architectures that create and sustain cultural practices. Namely, our model addresses the long-term effects of nudging as a result of cooperation between stakeholders and how these effects are maintained by feedback loops. Whereas the aggregate effect of individual choice behavior can affect food consumption significantly, it may not suffice to change an enduring cultural practice. We argue that a behavior-analytic approach in studying complex systems informs nudging applications at the policy-making level.

中文翻译:

社会福祉:在可持续文化实践中嵌入推动力

这项研究为之前 Kallbekken 和 Sælen 的轻推实验提供了一个行为分析框架(经济学快报 119(3), 325–327, 2013)。我们关注从文化选择的角度实现社会福祉,我们呼吁加强这两个领域之间的协同作用。最初的实验通过实施 2 个独立的推动:减少盘子大小和社会认可多份,将餐厅顾客的食物浪费减少了 20%。我们以这个实验为例,介绍了对不仅负责建立而且还负责维持可持续行为库的社会偶然性(元偶然性)的分析。我们展示了减少食物浪费如何成为一个简单的、经济的、有效的行为干预例子,当编程有合作的偶然性时。此外,我们将我们的模型推广到创造和维持文化实践的社会架构。也就是说,我们的模型解决了作为利益相关者之间合作的结果的轻推的长期影响,以及这些影响如何通过反馈循环来维持。虽然个人选择行为的综合效应可以显着影响食品消费,但改变持久的文化习俗可能还不够。我们认为,研究复杂系统的行为分析方法可以在政策制定层面为推动应用提供信息。虽然个人选择行为的综合效应可以显着影响食品消费,但改变持久的文化习俗可能还不够。我们认为,研究复杂系统的行为分析方法可以在政策制定层面为推动应用提供信息。虽然个人选择行为的综合效应可以显着影响食品消费,但改变持久的文化习俗可能还不够。我们认为,研究复杂系统的行为分析方法可以在政策制定层面为推动应用提供信息。
更新日期:2019-02-11
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