The impact of Corporate Social Responsibility (CSR) on firm performance is an important issue in organizational research and has been discussed for decades. Only lately, scholars turned their attention towards aspects on an individual level, like the relation between CSR and work satisfaction or work engagement. However, still our understanding of how CSR activities shape organizational outcomes by affecting employees’ motivation remains piecemeal. The present paper adds to this stream by analyzing the impact of CSR activities on employees’ intrinsic and extrinsic motivation. Findings indicate that CSR activities both on a firm and on a supra-organizational level have a positive impact on intrinsic motivation, while not affecting extrinsic motivation, i.e. CSR neither fosters nor impedes extrinsic motivation. As a consequence the commitment to CSR can be applied as an effective instrument to induce intrinsic motivation without compromising extrinsic motivation. Furthermore, results point to a non-additive impact of CSR engagement at both levels, which indicates a complex joint impact of CSR engagement on different organizational levels on employees’ intrinsic motivation.

中文翻译：

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企业社会责任与员工激励-广阔视野

企业社会责任（CSR）对公司绩效的影响是组织研究中的重要问题，并且已经讨论了数十年。直到最近，学者们才将注意力转向个人层面，例如企业社会责任与工作满意度或工作投入之间的关系。但是，我们对CSR活动如何通过影响员工的动机如何影响组织成果的理解仍然是零碎的。本文通过分析企业社会责任活动对员工内在动机和外在动机的影响来补充这一流。研究结果表明，企业社会责任活动在公司内部和超组织层面都对内在动机具有积极影响，而对外部动机没有影响，即企业社会责任既不会促进也不会阻碍外部动机。结果，对企业社会责任的承诺可以作为一种有效的手段来诱发内在动机，而又不损害外在动机。此外，结果表明在两个层面上企业社会责任参与都不会产生累加影响，这表明企业社会责任参与对不同组织层次的员工内在动机具有复杂的共同影响。