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Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice
Asian Business & Management ( IF 4.130 ) Pub Date : 2020-04-15 , DOI: 10.1057/s41291-019-00064-4
Rebecca Chunghee Kim , Akira Saito , V. Mohan Avvari

Abstract“Creating shared value” (CSV) appears on contemporary business agendas. But despite empirical evidence concerning its popularity, serious questions about the logic of CSV are raised by scholars. This paper focuses on CSV in the Asian context. Using in-depth interviews with key informants from Japan, Korea, and India, we employ a strategy-as-practice approach and develop propositions related to CSV in Asia. We identify three characteristics of Asian business practices that shape CSV in Asia: a survival sense, a strong ethical stance, and business-in-society dynamics. Finally, we introduce a preliminary framework for Asian CSV along with suggestions for future research and practice.

中文翻译:

亚洲“创造共享价值”的解读与整合:对战略研究与实践的启示

摘要“创造共享价值”(CSV)出现在当代商业议程上。但是,尽管有关于其受欢迎程度的经验证据,但学者们对 CSV 的逻辑提出了严重的问题。本文重点介绍亚洲背景下的 CSV。通过对来自日本、韩国和印度的关键线人的深入采访,我们采用了战略即实践的方法,并制定了与亚洲 CSV 相关的命题。我们确定了塑造亚洲 CSV 的亚洲商业实践的三个特征:生存意识、强烈的道德立场和商业社会动力。最后,我们介绍了亚洲 CSV 的初步框架以及对未来研究和实践的建议。
更新日期:2020-04-15
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