Through analysis of empirical fieldwork conducted with British travel bloggers, this paper details a novel and significant investigation into the nuances of self-presentation and performances inherent in travel blogging work, through the lens of digital nomadism. Working with Goffman’s (The presentation of self in everyday life. Penguin, London, 1959) ideas of front and back regionalisation, the paper explores the distinct ways in which digital nomadism is performed by the travel blogger. Firstly, the paper highlights how performances of digital nomadism are integral to the successful self-presentation of the travel blogger as an aspirational worker. Next, it showcases how travel bloggers use performances of digital nomadism in the strategic complication of the front and back-stage of their work, in order to demonstrate authenticity to their audience. The paper then considers how travel bloggers undertake performances of digital nomadism, explicitly within the front-stage to aid in their overall impression management of being a travel blogger. Subsequently, the paper turns to discussions of how technology becomes utilised in performances of digital nomadism which flow across the travel blogger’s front and back-stage. Finally, the paper reviews how, through performances of digital nomadism, the travel blogger appropriates their own back-stage leading to issues of overwork and precarity. The paper’s original contribution lies in its use of the lens of digital nomadism to enable us to explore and reimagine the workplace performances of travel bloggers. In doing so, the paper is able to speculate on the nuances and motivations implicit in these performances, digging deeper into issues of online self-presentation, authenticity and place.

中文翻译：

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作为数字游牧者的旅行博客：（重新）想象旅行博客工作中数字游牧的工作场所表现

通过对与英国旅游博客作者进行的实地调查的分析，本文详细介绍了通过数字游牧视角对旅游博客工作中自我表现和表现的细微差别进行新颖而重要的调查。通过与Goffman的（关于日常生活中的自我表现。企鹅出版社，伦敦，1959年）的正面和背面区域化思想合作，本文探索了旅行博客作者执行数字游牧活动的不同方式。首先，本文着重介绍了数字游牧的表现如何成为旅行博客作为有抱负的工作者的成功自我介绍所不可或缺的。接下来，它展示了旅游博主如何在其工作的前后阶段的战略复杂化中使用数字游牧的表现，为了向听众展示真实性。然后，本文考虑了旅游博客作者如何在前台明确地进行数字游牧活动，以帮助他们整体上成为旅游博客作者的印象管理。随后，本文转向讨论如何在旅行游记博客的前台和后台流动的数字游牧表演中利用技术。最后，本文回顾了旅游博主如何通过数字游牧活动来适应自己的后台活动，从而导致劳累和危险性问题。该论文的原始贡献在于它使用数字游牧主义的镜头，使我们能够探索和重新想象旅行博客的工作场所表现。在这样做，