PurposeThe current business environments are increasingly dominated by the networked and systemic conceptualisation of value creation. However, surprisingly, little is known about the explicit and symbolic (inter)relationships between the different actors involved in the value co-creation processes—or about how they impact on the network-specific innovation capabilities. More research is needed to explore and validate the yet theoretical models and concepts of value co-creation in practice.Design/methodology/approachTheoretically, this study is built on the ideas and concepts of Service-Dominant (S-D) logic. Empirically, the research is based on a set of thematic interviews conducted in a real-life service ecosystem, in the context of university-industry collaboration. The method of causal layered analysis (CLA) is used to both identify and develop constitutive narratives that support the service ecosystem’s long-term strategic planning and value co-creation practices.Originality/valueThe use of CLA in exploring the S-D logical view on value co-creation is a unique combination. By studying a highly social, dynamic and interactive process during which different service ecosystem actors first come together to share their values and mental models, and then act upon, significant new knowledge and understanding is offered for all those interested in applying a more systemic approach on service ecosystem development.Practical implicationsGiven that the use of CLA not only increases the awareness of alternative narratives, but of the abilities to facilitate the desired future(s), new insight and practical advice will be provided for both managers and participants taking part in a service ecosystem.

中文翻译：

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创建共享叙述：使用因果分层分析探索新型服务生态系统中的价值共创

目的当前的商业环境越来越多地被网络化和系统化的价值创造概念所支配。但是，令人惊讶的是，对于价值共同创造过程中不同参与者之间的显式和符号（相互）关系，或者它们如何影响特定于网络的创新能力，人们所知甚少。在实践中，还需要进行更多的研究来探索和验证价值共创的理论模型和概念。设计/方法论/方法从理论上讲，此研究基于服务主导（SD）逻辑的思想和概念。根据经验，该研究是基于在大学与产业界合作的背景下在现实生活服务生态系统中进行的一组主题访谈。因果分层分析（CLA）方法用于识别和开发支持服务生态系统长期战略规划和价值共创实践的构成性叙事。 -创造是独特的组合。通过研究高度社交，动态和互动的过程，在此过程中，不同的服务生态系统参与者首先聚集在一起，以分享他们的价值观和思维模式，然后采取行动，从而为所有有兴趣在此基础上采用更系统的方法的人们提供了重要的新知识和新认识。服务的生态系统发展。实践意义鉴于CLA的使用不仅可以提高人们对替代叙事的认识，还可以提高促进预期未来发展的能力，