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What is security worth to consumers? Investigating willingness to pay for secure Internet of Things devices
Crime Science Pub Date : 2020-01-08 , DOI: 10.1186/s40163-019-0110-3
John M. Blythe , Shane D. Johnson , Matthew Manning

The Internet of Things (IoT) is considered the next technological revolution. IoT devices include once everyday objects that are now internet connected, such as smart locks and smart fridges, but also new types of devices to include home assistants. However, while this increased interconnectivity brings considerable benefits, it can and does increase people’s exposure to crime risk. This is particularly the case as most devices are developed without security in mind. One reason for this is that there is little incentive for manufacturers to make devices secure by design, and the costs of so doing do not encourage it. The principle aim of the current paper was to estimate the extent to which consumers are willing to pay for improved security in internet connected products. The second aim was to examine whether this is conditioned by their exposure to security-related information. Using an experimental design, and a contingent valuation method, we find that people are willing to pay for improved security and that for some devices, this increases if they are exposed to information about security prior to stating their willingness to pay. The implications of our findings for industry and the secure by design agenda are discussed.

中文翻译:

对消费者而言,什么安全价值?调查购买安全物联网设备的支付意愿

物联网(IoT)被认为是下一次技术革命。物联网设备不仅包括每天连接互联网的日常物品,例如智能锁和智能冰箱,还包括新型设备,其中包括家庭助理。但是,尽管这种增强的互连性带来了可观的收益,但它确实能够并且确实增加了人们面临犯罪风险的风险。由于大多数设备在开发时都没有考虑安全性,因此情况尤其如此。造成这种情况的原因之一是,制造商几乎没有动机通过设计来确保设备的安全,而这样做的成本却不鼓励这样做。本文的主要目的是估计消费者愿意为改善互联网连接产品的安全性付出的程度。第二个目的是检查这是否取决于他们接触安全性相关信息的条件。通过实验设计和一种偶然的评估方法,我们发现人们愿意为改善的安全性付出代价,而对于某些设备,如果他们在陈述其支付意愿之前接触到了有关安全性的信息,则这会增加。讨论了我们的发现对行业和设计安全议程的影响。
更新日期:2020-01-08
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