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Corporate social responsibility in community development and sustainability: Rourkela Steel Plant, a unit of SAIL, India
Asian Journal of Business Ethics Pub Date : 2017-06-12 , DOI: 10.1007/s13520-017-0079-5
Jyotirmayee Acharya , S. N. Patnaik

An attempt is made in this article to explore and build knowledge on the corporate social responsibility (CSR) performances for community development and sustainability in the context of Rourkela Steel Plant of Steel Authority of India in Odisha, particularly in the wake of Companies Act, section 135, 2013. The paper looks at the conduct of CSR transitional strategy if any for delivering a range of activities while the amount of money spent on CSR is a common indicator of performance. The case is based on content analysis and narrative inquiry. In-depth, open-ended personal interview and focus group discussion were conducted with project participants, women leaders, youth, community stakeholders, NGO partners and officials. Hard data and field information on the impact of CSR initiatives were organised to validate the proposition. Findings indicate that brand building and creating far-reaching positive business impact of RSP-SAIL as a responsible corporate citizen were important outcomes. This paper sets up an analytical framework that defines transitional strategies at different levels of communities in terms of production, organisations, governance, institutions and culture of relationships, noting how best to guide corporate towards sustainable community development through its CSR policy.

中文翻译:

企业在社区发展和可持续性方面的社会责任:印度SAIL的Rourkela钢铁厂

本文试图在奥里萨邦印度钢铁管理局的鲁尔凯拉钢铁厂的背景下,特别是在《公司法》第1节之后,探索和建立关于社区发展和可持续性的企业社会责任(CSR)绩效的知识。第135页,2013年。本文着眼于企业社会责任过渡策略的实施情况(如果有的话),以开展一系列活动,而花在企业社会责任上的钱数是绩效的常见指标。该案基于内容分析和叙述性询问。与项目参与者,女性领导人,青年,社区利益相关者,非政府组织伙伴和官员进行了不限成员名额的深入个人访谈和焦点小组讨论。组织了有关CSR计划影响的硬数据和现场信息,以验证该提议。调查结果表明,作为负责任的企业公民,RSP-SAIL的品牌建设和创造深远的积极业务影响是重要的成果。本文建立了一个分析框架,该框架在生产,组织,治理,机构和关系文化方面定义了社区不同级别的过渡策略,并指出了如何通过其企业社会责任政策最佳地指导企业朝着社区可持续发展的方向发展。
更新日期:2017-06-12
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