The purpose of this study is to explore the impact of positive personality traits (i.e., empathy and compassion) and negative personality traits (i.e., Machiavellianism) on consumer ethics in Indonesia. This is one of the first studies to explore this topic in relation to Indonesia, which is the fourth most populous country in the world. The paper-based survey was distributed to a large private university in Indonesia. Based on this convenience sample of 540 respondents, the results showed that cognitive empathy and compassion negatively impacted consumers’ perception toward various unethical behaviors, while desire for control and distrust of others positively influenced such behaviors. Based on earlier studies showing that the younger generation has less empathy than previous generations, the findings of the present study have important implications for creating a more empathetic and compassionate society.

中文翻译：

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探索同理心，同情心和马基雅维利主义对新兴市场中消费者道德的影响

这项研究的目的是探讨积极的人格特质（即同情和同情心）和消极的人格特质（即Machiavellianism）对印度尼西亚消费者道德的影响。这是探索与印度尼西亚有关的这个问题的最早研究之一，印度尼西亚是世界第四大人口大国。纸质调查被分发给印度尼西亚的一所大型私立大学。基于对540名受访者的便利样本，结果表明，认知共情和同情心对消费者对各种不道德行为的认知产生负面影响，而对控制的渴望和对他人的不信任则对此类行为产生积极影响。根据较早的研究表明，年轻一代的同情心比前几代人少，