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Community engagement models in real estate—a case study of Tata Housing Development Company Limited
Asian Journal of Business Ethics Pub Date : 2016-02-26 , DOI: 10.1007/s13520-016-0059-1
Nayan Mitra

According to the Economic Survey of India, 2012–2013, the real estate sector contributed 5.9 % of the India’s total Gross Domestic Product (GDP) in the Financial Year (FY) 2011–2012, while remaining the second largest employment generator after agriculture in India. The urban population in India is projected to touch 600 million by 2030, from 377 million in 2011, thereby fuelling a housing shortage (at the current pace of housing growth) of around 26 million. However, the perception of Construction industry, like other sectors of the economy, is that of creating “human habitat in a manner generally focussed on profitability without consideration of its long-term impacts.” Under such circumstances, Tata Housing Development Company Limited (THDCL), a closely held Public Limited Company under 99.86 % subsidiary of Tata Sons, is the first Indian real estate company to have reported the triple bottom-line Global Reporting Initiative (GRI) G4 Sustainability Reporting Guidelines in its Sustainability Report FY 2013–2014. THDCL aims to volunteer its resources to the extent it can reasonably afford, to sustain the environment and to improve the quality of life of the people of the area in which it operates. This Situational Case Study, targeted towards management students and practitioners, and social and developmental workers in the areas of Corporate Governance, Strategic Management, Business Environment, Business Policy and Community Welfare, aims to identify the community engagement model of THDCL; analyse it in terms of its implementation and impact; and initiate discussion about the role of strategic partnerships under Corporate Social Responsibility (CSR) in an emerging economy. This work may be used for developmental related workshops/training programmes for students and working professionals of innovation, CSR, sustainability, social and developmental sectors and shared, among others, in various Chambers of Commerce and Academic forums on the same. It is, however, not intended to serve as an endorsement, source of data or illustration of effective or ineffective management. Certain names and information could have been disguised for confidentiality.

中文翻译:

房地产社区参与模式-以塔塔住房开发有限公司为例

根据2012-2013年印度经济调查,在2011-2012财政年度,房地产业贡献了印度国内生产总值(GDP)的5.9%,同时仍是仅次于农业的第二大就业机会印度。到2030年,印度城市人口预计将从2011年的3.77亿增加到6亿,从而加剧约2600万人的住房短缺(以当前的住房增长速度)。但是,与其他经济部门一样,建筑业的观念是“以一种通常侧重于获利能力的方式创造人类栖息地,而不考虑其长期影响”。在这种情况下,塔塔房屋开发有限公司(THDCL)是塔塔儿子的99.86%子公司的全资控股有限公司,是印度第一家在其2013-2014财年可持续发展报告中报告了三重底线全球报告倡议组织(GRI)G4可持续发展报告指南的印度房地产公司。THDCL的目标是在其合理负担的范围内自愿提供其资源,以维持环境并改善其经营所在地区人民的生活质量。本情况案例研究针对公司治理,战略管理,商业环境,商业政策和社区福利领域的管理学生和从业人员以及社会和发展工作者,旨在确定THDCL的社区参与模式;根据其实施和影响对其进行分析;并开始讨论战略合作伙伴关系在新兴经济体中的企业社会责任(CSR)下的作用。这项工作可以用于与发展,创新,企业社会责任,可持续性,社会和发展部门的学生和专业人士有关的发展相关的讲习班/培训计划,并且可以在各个商会和学术论坛上共享。但是,它不打算用作认可,数据来源或有效或无效管理的例证。某些名称和信息可能会为了保密而伪装。在各个商会和学术论坛上都一样。但是,它不打算用作认可,数据来源或有效或无效管理的例证。某些名称和信息可能会为了保密而伪装。在各个商会和学术论坛上都一样。但是,它不打算用作认可,数据来源或有效或无效管理的例证。某些名称和信息可能会为了保密而伪装。
更新日期:2016-02-26
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