Information systems analysis and design (ISAD) ensures the design of information systems (IS) in line with the requirements of a business environment. Since ISAD approaches follow the currently dominant logic of business, the rise of a new and thriving business logic may require revisiting and advancing extant ISAD approaches and techniques. One of the prevailing debates in marketing research is the paradigmatic shift from a goods-dominant (G-D) to a service-dominant (S-D) logic of business. The cornerstone of this reorientation is the concept of value co-creation emphasizing joint value creation among a variety of actors within a business network. With the aim of introducing value co-creation as a new discourse to ISAD research, this research note argues that (1) the lens of S-D logic with its core concept of value co-creation provides a novel perspective to ISAD. The authors also assert that (2) value co-creation-informed IS design realizes the paradigmatic shift from G-D to S-D logic. Building on this mutual relationship between value co-creation and ISAD, they propose a research agenda and discuss the ISAD artifacts that prospective research may target.

中文翻译：

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信息系统分析与设计的价值共创视角

信息系统分析和设计 (ISAD) 确保信息系统 (IS) 的设计符合业务环境的要求。由于 ISAD 方法遵循当前占主导地位的业务逻辑，新的和蓬勃发展的业务逻辑的兴起可能需要重新审视和推进现有的 ISAD 方法和技术。营销研究中流行的争论之一是从商品主导 (GD) 到服务主导 (SD) 的商业逻辑的范式转变。这种重新定位的基石是价值共同创造的概念，强调在商业网络内的各种参与者之间共同创造价值。为了将价值共创作为ISAD研究的新话语引入，本研究报告认为 (1) SD 逻辑的视角及其价值共创的核心概念为 ISAD 提供了一个新的视角。作者还断言 (2) 价值共创知情的 IS 设计实现了从 GD 到 SD 逻辑的范式转变。基于价值共创和 ISAD 之间的这种相互关系，他们提出了一个研究议程并讨论了前瞻性研究可能针对的 ISAD 工件。