Production cost can be influenced by previous sales in an uncertain way. In reality, production cost may decrease in the number of initial buyers due to the learning effect, or increase in the number of initial buyers due to the quality-improving pressure from negative comments of unhappy users. Taking this uncertainty into account, this paper studies the optimal intertemporal pricing strategies of a firm when selling to strategic customers in two periods where production cost in the second period randomly changes with the number of buyers in the first period. Our results suggest how firms should adjust their optimal pricing strategies under different market circumstances.

中文翻译：

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向成本不确定的战略客户销售

生产成本可能会以不确定的方式受到先前销售的影响。在现实中，生产成本可能会因为学习效应导致初始购买者数量减少，或者由于不满意用户负面评论的质量改进压力而导致初始购买者数量增加。考虑到这种不确定性，本文研究了企业在两个时期向战略客户销售时的最优跨期定价策略，其中第二时期的生产成本随第一时期的购买者数量随机变化。我们的研究结果表明，公司应该如何在不同的市场环境下调整其最优定价策略。