Abstract In the current economy, considerable attention is being paid towards the environmental aspect of carrying out activities in the forest. Therefore, eco-innovation implementation can be considered as a basic and crucial condition for the success and competitiveness of businesses. The aim of this study was to identify and classify the different types of eco-innovators in the Slovak forestry service sector according to their innovative behaviour, with emphasis on the contractors' environmental awareness. At the same time, the study focused on a better understanding of the factors influencing implementation of eco-innovations in the Slovak forestry service sector. Methodologically, it is based on the analysis of quantitative data collected through a questionnaire method from a representative sample of 204 contractors. To analyse the data, the statistical program R was used. Subsequently, based on factors influencing innovation behaviour and eco-innovation implementation, two basic categories: (1) eco-adopters and (2) non eco-adopters, as well as eight subcategories of eco-adopters, were identified and characterised. The most important factors affecting eco-innovation implementation are associated with availability of financial sources and information about innovations, forestry consultancy, cooperation with other actors, as well as laws and regulations. However, one of the most important aspect is the environmental awareness of the company. Eco-adopters with stronger environmental awareness invest more in eco-innovations. On the other hand, there are passive (non) eco-adopters that need to gain necessary knowledge and be pushed to eco-innovation implementation from the outside environment. In conclusion, the study outlines possible policy recommendations for improving the eco-innovation activities within the Slovak forestry service sector.

中文翻译：

---

生态创新者的分类：来自斯洛伐克林业服务部门的见解

摘要 在当前的经济中，人们对在森林中开展活动的环境方面给予了相当大的关注。因此，生态创新的实施可以被视为企业成功和竞争力的基本和关键条件。本研究的目的是根据创新行为对斯洛伐克林业服务部门中不同类型的生态创新者进行识别和分类，重点是承包商的环境意识。同时，该研究侧重于更好地了解影响斯洛伐克林业服务部门实施生态创新的因素。在方法上，它基于对通过问卷调查法从 204 名承包商的代表性样本收集的定量数据进行分析。为了分析数据，使用了统计程序 R。随后，基于影响创新行为和生态创新实施的因素，确定和表征了两个基本类别：（1）生态采用者和（2）非生态采用者，以及生态采用者的八个子类别。影响生态创新实施的最重要因素与有关创新、林业咨询、与其他参与者的合作以及法律法规的资金来源和信息的可用性有关。然而，最重要的方面之一是公司的环保意识。环保意识较强的生态采用者会更多地投资于生态创新。另一方面，有被动的（非）生态采用者需要获得必要的知识并被推动从外部环境实施生态创新。总之，该研究概述了改善斯洛伐克林业服务部门生态创新活动的可能政策建议。