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The Role of Credence Attributes in Consumer Choices of Sustainable Fish Products: A Review
Sustainability ( IF 3.9 ) Pub Date : 2020-11-30 , DOI: 10.3390/su122310008
Giulia Maesano , Giuseppe Di Vita , Gaetano Chinnici , Gioacchino Pappalardo , Mario D'Amico

This review aims to assess consumer choices of sustainable fish products, considering a number of attributes that have been considered in the academic literature on this topic. In order to examine the effectiveness of sustainable labels, the research question was focused on the relation between sustainable fish labels and consumers’ willingness to pay (WTP). The findings showed how, overall, consumers have positive perceptions regarding sustainable fish products and show a willingness to pay a premium price for the attribute of sustainability. According to the results, the country of origin attribute was found to be the most important attribute in relation to consumer choice. The results indicated a high WTP for local fish products, relative to imported alternatives. Consumers prefer wild-caught fish for its perceived quality, better safety and health aspects, and taste perception than the farm-raised option. As for animal welfare, the results show that consumers are willing to pay a moderate premium price for products that have an improved fish welfare or those that avoid by-catch, such as products with eco-labels like “turtle safe”. With regard to organic labels, the studies identified a positive organic price premium for fish products. However, organic labels do not play a major role in consumer choice, when compared with other attributes.

中文翻译:

信用属性在消费者选择可持续鱼产品中的作用:综述

本综述旨在评估消费者对可持续鱼产品的选择,考虑到有关该主题的学术文献中已考虑的许多属性。为了检验可持续标签的有效性,研究问题集中在可持续鱼类标签与消费者支付意愿 (WTP) 之间的关系上。调查结果表明,总体而言,消费者对可持续鱼类产品有积极的看法,并愿意为可持续性属性支付高价。根据结果​​,原产国属性被认为是与消费者选择相关的最重要的属性。结果表明,与进口替代品相比,本地鱼产品的支付意愿较高。消费者更喜欢野生捕获的鱼,因为它的质量好,比农场饲养的选择更好的安全和健康方面以及口味感知。至于动物福利,结果显示消费者愿意为改善鱼类福利或避免误捕的产品支付适度的溢价,例如带有“海​​龟安全”等生态标签的产品。关于有机标签,研究确定了鱼产品的有机价格溢价。然而,与其他属性相比,有机标签在消费者选择中并没有发挥主要作用。这些研究确定了鱼产品的有机价格溢价。然而,与其他属性相比,有机标签在消费者选择中并没有发挥主要作用。这些研究确定了鱼产品的有机价格溢价。然而,与其他属性相比,有机标签在消费者选择中并没有发挥主要作用。
更新日期:2020-11-30
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