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An Integration of Business Model Canvas on Prioritizing Strategy: Case Study of Small Scale Nontimber Forest Product (NTFP) Enterprises in Indonesia
Small-scale Forestry ( IF 1.5 ) Pub Date : 2020-11-21 , DOI: 10.1007/s11842-020-09462-5
Makkarennu , Asar Said Mahbub , Ridwan

Nontimber forest products (NTFPs)‬ are one of the forest products that can provide direct benefits to communities living around forests. Some of the most used NTFPs in Indonesia are the stems, leaves and fruit of candlenut trees. Candlenut fruit is widely used in the cosmetics, pharmaceuticals, and biodiesel industries and is generally used as a cooking ingredient in Indonesia. However, only a limited number of people or community groups manage the forests to increase their income from this business. The aim of this study is to identify business models to serve as the basis for developing alternative business model organizational plans for candlenut extraction. A case study approach was adopted, with in-depth interviews used to collect data. The integration of Business Model Canvas, SWOT Analysis, Internal Factor Evaluation and External Factor Evaluation matrix were used to determine alternative strategies. The results exhibit that the value proposition is the largest barrier for the improvement of these businesses. The Positioning Quadrant SWOT shows that internal factors (strengths and weaknesses) are low, indicating that the candlenut business position is internally weak. However, the scores of external factors (opportunities and threats) are higher implying that there is a great opportunity in the development of candlenut. The alternative strategies to develop candlenut business are to maintain relationships with customers and partners; increasing the quantity and quality of products through technology inputs, promotion, product diversification, and partnership with the government.‬‬



中文翻译:

基于优先级策略的业务模型画布的集成:印度尼西亚小型非木材林产品(NTFP)企业的案例研究

非木材林产品(NTFP)是可以为生活在森林附近的社区提供直接利益的林产品之一。印度尼西亚最常用的NTFP包括烛木的茎,叶和果实。板栗果被广泛用于化妆品,药​​品和生物柴油行业,在印度尼西亚通常用作烹饪原料。但是,只有少数人或社区团体管理森林以增加从这项业务中的收入。这项研究的目的是确定业务模型,以作为开发替代业务模型组织计划的基础,以进行脱壳核桃提取。采用了案例研究方法,并通过深度访谈来收集数据。业务模型画布,SWOT分析,内部因素评估和外部因素评估矩阵用于确定替代策略。结果表明,价值主张是改善这些业务的最大障碍。的定位象限SWOT显示内部因素(优势和劣势)低,表明烛形企业的内部地位较弱。但是,外部因素(机会和威胁)的得分更高,这意味着烛形坚果的发展有很大的机会。发展烛果业务的替代策略是保持与客户和合作伙伴的关系。通过技术投入,促销,产品多样化以及与政府的伙伴关系来提高产品的数量和质量。

更新日期:2020-11-22
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