A primary well-controlled study of 900 participants found that personal presentation choices in professional emails (non-content changes like Profile Avatar 8 Signature) impact the recipient’s perception of the sender’s personality and the quality of the email itself. By understanding the role these choices play, employees can gain better control over how they influence the recipient of their messages. Results further indicate that although some variations can positively impact the recipient’s view of the sender, these same variations often also have negative side effects. This implies that many seemingly innocuous presentation decisions should be made in the context of who is receiving the email, and if these effects negatively impact the content of the message. For example, although statements in a Signature about the email having been written on a phone are included to preemptively apologize for typing mistakes, this causes the sender to appear less agreeable, less conscientious, and less open, and the email itself appears less well written and more poorly formatted. This is surprising given that the email itself was not changed in the study.

中文翻译：

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电子邮件中的演示文稿有多大影响？头像和签名的效果

一项针对 900 名参与者的初步控制良好的研究发现，专业电子邮件中的个人呈现选择（非内容更改，如 Profile Avatar 8 签名）会影响收件人对发件人个性和电子邮件本身质量的看法。通过了解这些选择所扮演的角色，员工可以更好地控制他们如何影响信息的接收者。结果进一步表明，虽然一些变化可以积极影响收件人对发件人的看法，但这些相同的变化通常也有负面的副作用。这意味着许多看似无害的演示决定应该在谁接收电子邮件的背景下做出，以及这些影响是否会对消息的内容产生负面影响。例如，尽管在签名中包含了关于电子邮件是在手机上写的声明，以先发制人地为打字错误道歉，但这会导致发件人显得不那么讨人喜欢、不那么认真、不那么开放，而且电子邮件本身看起来也不那么好，更糟糕格式化。鉴于电子邮件本身在研究中没有改变，这令人惊讶。