当前位置: X-MOL 学术Electron. Commer. Res. › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Analyzing ICT-enabled agricultural advisory services in Pakistan: evidence from a marginalized region of Punjab province
Electronic Commerce Research ( IF 3.462 ) Pub Date : 2020-11-13 , DOI: 10.1007/s10660-020-09442-z
Nasir Abbas Khan , Qijie Gao , Shoukat Ali , Babar Shahbaz , Palwasha Khan , Muhammad Abid

In Pakistan, due to the asymmetries in farmers’ information access, many ICT-based initiatives have been taken as an alternative to conventional agricultural extension approaches. Recently telecommunication sector of Pakistan has launched farm advisory services for reaching farmers’ information needs. This paper analyzed the telecom sector’s mobile-based farm advisory services (mFAS) by exploring, provided content, farmers’ use, experiences, and its associated factors using the Likert scale and bivariate Probit regression. The study employed a multistage random sampling technique to collect data from the smallholders of Muzaffargarh district of Pakistan. Findings revealed that 70% of the respondents were subscribed to mFAS. Results further indicated a vast gap between the farmers’ access and practical use of provided information in which weather forecast reported the most, while market updates reported the least utilization gap. Similarly, reduced transportation cost was ranked the most, while avoiding potential crop damages was ranked as the least perceived indicators of effectiveness. The study further reported one-way communication mode and farmers’ limited skills of mobile phone use as the major constraint in the use of the services. The results of the Probit model found a significant positive relation of farmers’ education, credit utilization, and educated family members, while a significant negative relation of farmers’ age with the use of mFAS. Based on findings, this study highlights the need for an interactive communication mode, context-specific advisory services, and farmers’ training and education for the successful utilization of these services.



中文翻译:

分析巴基斯坦支持信息通信技术的农业咨询服务:旁遮普省边缘地区的证据

在巴基斯坦,由于农民信息获取的不对称性,已经采取了许多基于信息通信技术的举措,以替代传统的农业推广方法。最近,巴基斯坦的电信部门已经启动了农业咨询服务,以满足农民的信息需求。本文通过利克特量表和二元Probit回归,通过探索,提供内容,农民的使用,经验及其相关因素,分析了电信行业基于移动的农场咨询服务。该研究采用了多阶段随机抽样技术,从巴基斯坦Muzaffargarh区的小农那里收集数据。调查结果显示,有70%的受访者订阅了mFAS。结果进一步表明,农民获得的信息与实际使用的信息之间存在巨大差距,其中天气预报报告最多,而市场更新报告的利用率差距最小。同样,降低的运输成本被认为是最高的,而避免潜在的农作物损害被认为是有效性最低的指标。该研究进一步报告了单向通信模式和农民使用手机的技能有限是服务使用的主要制约因素。Probit模型的结果发现,农民的教育程度,信贷使用和受过教育的家庭成员之间存在显着的正相关关系,而农民的年龄与使用mFAS则存在显着的负相关关系。根据调查结果,本研究强调了交互式交流模式的必要性,

更新日期:2020-11-13
down
wechat
bug