ABSTRACT

This paper combination with the Internet + environment, constructed an evaluation index system for Pu'er tea price impact mechanism from five dimensions including economic development level, national tea supply-demand, Yunnan tea supply, Pu'er tea supply-demand and Yunnan Internet development level factors during 2012–2019, and using technique for order preference by similarity to ideal solution method (TOPSIS) to have an empirical research. The results show that economic development factors and Yunnan Internet development level factors have a great influence on price. The influence of national tea supply-demand factors, Pu'er tea supply-demand factors and Yunnan Internet development level factors on the price increased year by year. Therefore, enhance product competitiveness, plan production and business activities reasonably and using internet thought are important work for the industry future development.

摘要

本文结合互联网+环境，从经济发展水平，国家茶叶供求，云南茶叶供应，普er茶供需，云南互联网五个维度构建了普er茶价格影响机制评价指标体系。发展水平因素在2012-2019年期间的影响，并通过与理想解法（TOPSIS）相似的方法使用订单偏好技术进行了实证研究。结果表明，经济发展因素和云南互联网发展水平因素对价格影响很大。全国茶叶供求因素，普'茶供求因素和云南互联网发展水平因素对价格的影响逐年上升。因此，增强产品竞争力，