Behavioural design has emerged as an important domain of design research and practice. However, there is a need to better distinguish behavioural design and subsequently map its unique features and challenges. In answer to this need, this work examines the evolving role of behaviour in design and contrasts this with eleven in-depth behavioural design cases. This has resulted in our identification of behavioural design as a new paradigm of design, with a number of unique characteristics. Based on this, we propose a model of behavioural design. Furthermore, we identify three critical barriers to behavioural design in practice, and suggest ten mitigating enablers. Together these findings provide implications for further development of theory, practice, and education in behavioural design.

中文翻译：

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理解行为设计：障碍和推动因素

行为设计已经成为设计研究和实践的一个重要领域。然而，需要更好地区分行为设计并随后映射其独特的特征和挑战。为了满足这一需求，这项工作研究了行为在设计中不断演变的作用，并将其与 11 个深入的行为设计案例进行了对比。这导致我们将行为设计视为一种新的设计范式，具有许多独特的特征。基于此，我们提出了行为设计模型。此外，我们确定了实践中行为设计的三个关键障碍，并提出了十个缓解因素。这些发现共同为行为设计的理论、实践和教育的进一步发展提供了启示。