Understanding the “if” and “when” of autonomous vehicle (AV) adoption is of clear interest to car manufacturers in their positioning of business processes, but also to transportation planners and traffic engineers. In this paper, we examine the individual-level AV adoption and timing process, considering the psycho-social factors of driving control, mobility control, safety concerns, and tech-savviness. A ranked choice stated preference design is used to elicit responses from Austin area residents regarding AV adoption. Our results underscore the need to examine the adoption of technology through a psycho-social lens. In particular, technology developments and design should not be divorced from careful investigations of habits and consumption motivations of different groups of individuals in the population. The findings from our analysis are translated to specific policy actions to promote AV adoption and accelerate the adoption time frame.

了解“如果”和“何时”对于汽车制造商而言，采用自动驾驶汽车（AV）不仅对他们的业务流程定位非常重要，而且对于运输计划者和交通工程师也是如此。在本文中，我们考虑了驾驶控制，机动性控制，安全问题和技术娴熟性的社会心理因素，研究了个人级AV的采用和计时过程。排名选择陈述偏好设计用于从奥斯汀地区居民那里获得关于采用AV的响应。我们的结果强调了需要通过社会心理视角来研究技术的采用。特别是，技术开发和设计不应脱离对人口中不同群体的习惯和消费动机的仔细调查。