Measurement and monitoring of pasture have been identified as foundations for profitable and sustainable grazing systems. The value that farmers place on pasture assessment in feed management is difficult to ascertain and has seen limited research. The objectives of this study were to test a survey to quantify the perceived value of pasture assessment and identify key criteria for design of pasture assessment technologies. An online survey methodology was piloted with 44 New Zealand farmers to assess perceptions of actual and great grazing management outcomes, good and great pasture assessment, and the value associated with moving from good to great pasture assessment. Results highlighted that many farmers perceive a small potential for improvements in their current pasture performance, whereas industry‐level studies suggest that this is not the case. We found limitations with farmers linking better pasture management performance with eventual improvements in milk production. There were anomalies with assessing current and potential improved pasture performance through this type of survey methodology, with many farmers claiming very high levels of current performance, and some rating themselves as performing at more than 100% of potential. This research highlights that pasture assessment technology designers need to be aware of the high expectations of farmers regarding performance, for example measurement accuracy and data timeliness. Over, or under, specification of technology for specific tasks, such as daily allocation of pasture at a herd level, may lead to farmer dissatisfaction around costs of technology, return on investment, and if the technology is fit‐for‐purpose.

中文翻译：

---

开发一种方法来评估农民对牧场评估技术价值的看法

牧场的测量和监测已被确定为有利可图和可持续的放牧系统的基础。农民在饲料管理中对牧场评估的价值难以确定，研究也很有限。这项研究的目的是测试一项调查，以量化牧场评估的感知价值，并确定设计牧场评估技术的关键标准。在线调查方法与44个新西兰农民评估的实际和感知驾驶伟大的放牧管理的成果，良好的和伟大的牧场评估，并与移动相关的值好于大牧场评估。结果表明，许多农民认为他们目前牧场性能的提高潜力不大，而行业水平的研究表明情况并非如此。我们发现农民的局限性将更好的牧场管理绩效与牛奶产量的最终提高联系起来。通过这种调查方法评估当前和潜在的牧场性能改善情况存在异常，许多农民声称当前的牧场水平很高，有些人认为自己的牧场潜力超过100％。这项研究强调，牧场评估技术设计人员需要意识到农民对性能的高度期望，例如测量准确性和数据及时性。上方或下方