EastPack was a New Zealand cooperative providing post-harvest services for its kiwifruit and avocado growers. EastPack was New Zealand’s largest kiwifruit postharvest company with a packing capacity of more than 40 million trays¹ of kiwifruit. It was forecasted that New Zealand kiwifruit volumes would increase by about 50% by 2025. While this was great news for the growers and Zespri – the marketer, it presented a challenge to post-harvest operators like EastPack since they would need to increase their capacity in order to cope with this growth. EastPack needed to develop strategies to manage the strong kiwifruit growth prospects, fund capacity expansion and ensure its growers remained at the heart of their growth.

中文翻译：

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EastPack：为未来的增长机会融资

EastPack是一家新西兰合作社，为其猕猴桃和鳄梨种植者提供收获后服务。EastPack是新西兰最大的猕猴桃收获后公司，其包装能力超过4000万托盘的奇异果¹。据预测，到2025年，新西兰的奇异果产量将增长约50％。这对于种植者和市场营销商Zespri来说是个好消息，但对像EastPack这样的收获后经营者来说，这是一个挑战，因为他们需要提高产能为了应对这种增长。EastPack需要制定策略来管理奇异果的强劲增长前景，为产能扩张提供资金，并确保其种植者始终处于增长的核心地位。