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Measuring the Impact of Infectious Diseases on Tourists’ Willingness to Pay to Visit Island Destinations
Atmosphere ( IF 2.9 ) Pub Date : 2020-10-18 , DOI: 10.3390/atmos11101117
Carmelo J. León , Yen E. Lam-González , Carmen García Galindo , Matías M. González Hernández

The occurrence of infectious diseases may change tourists’ perceptions of a destination’s image and value. This article proposes and empirically tests a choice model to measure the effect of the risk of infectious disease outbreaks caused by climate change on tourists’ willingness to pay for holidays to island destinations. With this aim, an online survey was administrated to 2538 European frequent travellers at their country of residence. Tourists were presented with a hypothetical situation whereby they had to choose among eleven well-known European island destinations for their next holiday. The choice cards included the probability of the occurrence of infectious disease events in the context of other potential risks caused by climate change (i.e., forest fires, floods, heat waves, etc.). The results show infectious disease is the risk that more negatively affects tourists’ willingness to pay to visit islands, followed by forest fires. The results have implications for tourism policy, highlighting the importance of prevention and response strategies, and the design of climate-oriented services, which may raise opportunities to work towards the enhancement of those health and environmental conditions of tourist destinations that ensure their sustainability in the longer term.

中文翻译:

衡量传染病对游客支付前往岛上目的地的支付意愿的影响

传染病的发生可能会改变游客对目的地形象和价值的感知。本文提出并通过经验测试了一种选择模型,以衡量由气候变化引起的传染病暴发的风险对游客支付前往目的地的度假意愿的影响。为此,对居住地所在国家的2538名欧洲常旅客进行了在线调查。向游客展示了一种假设情况,他们必须在11个欧洲著名岛目的地中进行下一个假期的选择。选择卡包括在气候变化引起的其他潜在风险(例如森林火灾,洪水,热浪等)的背景下发生传染病事件的可能性。结果表明,传染病是对游客支付游览岛屿的意愿产生更大负面影响的风险,其次是森林大火。结果对旅游政策有影响,突出了预防和应对战略的重要性,以及面向气候的服务的设计,这可能会为改善旅游目的地的健康和环境条件提供机会,以确保其在旅游胜地的可持续性。长期的。
更新日期:2020-10-19
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