Cultural dimensions are an important aspect of a user model and useful for many applications such as adapting user interface, managing marketing campaigns, customer relationship management, and human resource management. Traditionally, these dimensions are measured through CVSCALE, which is a reliable and standard scale provided to measure Hofstede’s cultural dimensions at the individual level. The problems with the questionnaire-based data collection are low response rates, lack of willingness to complete, poor engagement of participants, and concern about the quality of data collected. To solve these problems, we present a serious video game called “Treasure Island” to measure the cultural dimensions of the player at the individual level (currently only for the Persian language). We have developed and validated a Persian-language version of CVSCALE applied to design the game. We developed the very first general game development process to build serious games for gathering the same data as a standard psychometric questionnaire. Treasure Island has been evaluated by statistical analysis of the data collected from a sample of 285 participants that have played the game and completed the questionnaire. The results indicate that Treasure Island is effective to measure the individual cultural dimensions. Moreover, the efficiency of the game has been tested in terms of task load imposed on the user during playing the game and completing the questionnaire. The results demonstrate that the game imposes less task load on the user, consequently, improves user satisfaction and engagement. Since individual cultural dimensions can be considered an important facet of a user model for certain applications, the proposed serious game can be applied for user modeling and personalization purposes.

中文翻译：

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从个人层面提取霍夫斯泰德文化维度的严肃游戏

文化维度是用户模型的一个重要方面，对许多应用程序都很有用，例如调整用户界面、管理营销活动、客户关系管理和人力资源管理。传统上，这些维度是通过 CVSCALE 来衡量的，CVSCALE 是一个可靠的标准量表，用于在个人层面衡量霍夫斯泰德的文化维度。基于问卷的数据收集存在的问题是回复率低、缺乏完成意愿、参与者参与度低以及对收集数据质量的担忧。为了解决这些问题，我们推出了一款名为“Treasure Island”的严肃视频游戏，以衡量玩家在个人层面的文化维度（目前仅适用于波斯语）。我们已经开发并验证了用于设计游戏的波斯语版本的 CVSCALE。我们开发了第一个通用游戏开发流程来构建严肃游戏，以收集与标准心理测量问卷相同的数据。金银岛是通过对从玩过游戏并完成调查问卷的 285 名参与者中收集的数据进行统计分析来评估的。结果表明金银岛是衡量个体文化维度的有效方法。此外，还根据用户在玩游戏和完成问卷过程中所承受的任务负载来测试游戏的效率。结果表明，该游戏对用户施加的任务负载较少，因此提高了用户满意度和参与度。