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Incorporating producer opinions into a SWOT analysis of the U.S. tart cherry industry
International Food and Agribusiness Management Review ( IF 1.5 ) Pub Date : 2020-10-12 , DOI: 10.22434/ifamr2019.0120
Angelos Lagoudakis 1 , Melissa G.S. McKendree 2 , Trey Malone 2 , Vincenzina Caputo 3
Affiliation  

While SWOT analysis is common in strategic management, the academic literature rarely incorporates responses and opinions held by those within the industry of interest. This article contributes to the agribusiness literature by identifying the strengths, weaknesses, opportunities, and threats for the tart cherry industry and surveying stakeholders to integrate their feedback into the analysis. Results indicate that producer views on the strengths, weakness, opportunities and threats of the tart cherry industry are heterogeneous. Results also suggest that growers perceive consumer interest towards nutritional/healthy and natural food products as the main opportunity for the tart cherry industry, while imports are considered the biggest threat.

中文翻译:

将生产者的意见纳入对美国酸樱桃行业的SWOT分析中

尽管SWOT分析在战略管理中很常见,但学术文献很少结合感兴趣的行业内人士的反应和观点。本文通过确定art樱桃产业的优势,劣势,机会和威胁,并调查利益相关者以将他们的反馈整合到分析中,为农业综合企业文献做出了贡献。结果表明,生产者对酸樱桃产业的优势,劣势,机会和威胁的看法是不同的。结果还表明,种植者认为消费者对营养/健康和天然食品的兴趣是art樱桃产业的主要机遇,而进口被认为是最大的威胁。
更新日期:2020-10-13
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