This study mainly focuses on how social media influences the Saudi restaurant business. Undoubtedly, the modern generation is primarily influenced by social media. Several human activities are associated with and influenced by social media. Internet, specifically social media greatly influences the behavioral patterns of millions of registered Facebook, Instagram, and Twitter users. However, there is inadequate information related to the social media’s impact on the restaurant business. Fashion, entertainment, and eating patterns are some of the forms that are highly vulnerable to social media. This research specifically analyzed the success of restaurant businesses in Saudi Arabia due to social media. The data was collected through an online search where social media profiles for five restaurants in Saudi Arabia were analyzed. The findings from these social media profiles were associated to the evidence in the literature review. Relevant recommendations and limitations of the study project are provided. It concluded that when used correctly, social media positively impacts the performance and profitability of the restaurant business in Saudi Arabia.

这项研究主要关注社交媒体如何影响沙特餐馆业务。毫无疑问，现代人主要受到社交媒体的影响。几种人类活动与社交媒体相关联并受其影响。互联网，特别是社交媒体，极大地影响了数百万注册的Facebook，Instagram和Twitter用户的行为方式。但是，有关社交媒体对餐饮业影响的信息不足。时尚，娱乐和饮食方式是社交媒体极易受到伤害的某些形式。这项研究专门分析了社交媒体在沙特阿拉伯餐饮业的成功。数据是通过在线搜索收集的，其中分析了沙特阿拉伯五家餐馆的社交媒体资料。这些社交媒体资料的发现与文献综述中的证据相关。提供了研究项目的相关建议和局限性。它得出的结论是，正确使用社交媒体会对沙特阿拉伯餐饮业的业绩和盈利能力产生积极影响。