abstract:

Science is facing a turbulent backlash in which it is often viewed as “just another opinion” among many competing unscientifically backed anecdotes. In these unprecedented times of the COVID-19 pandemic, when guidance from public health epidemiologists and administrators is critical, it is incumbent on all of us to consider how we can use data to tell emotionally compelling stories aimed at improving public health. When informing the public about COVID-19 and other pressing public health issues, the author argues that we must begin with emotionally captivating stories, grounded in science. Supporting this approach is the work of psychologist Paul Slovic, who has shown that human beings are not only hard-wired to be story-driven, but that we are not, in general, moved by data. The challenge, then, is to tell emotionally captivating stories supported by data, especially in these divisive times.

摘要：

科学正面临着强烈的反冲，在许多不科学支持的趣闻轶事中，科学常常被视为“另一种观点”。在COVID-19大流行的空前时代，当公共卫生流行病学家和管理人员提供指导至关重要时，我们所有人都有责任考虑如何使用数据讲述令人信服的，旨在改善公共卫生的故事。在向公众介绍COVID-19和其他紧迫的公共卫生问题时，作者认为我们必须从以科学为基础的令人着迷的故事开始。支持这种方法的是心理学家保罗·斯洛维奇（Paul Slovic）的工作，他表明，人类不仅被硬性地束缚在故事驱动下，而且总体上讲，我们并没有被数据所打动。那么，挑战