This study presents a practice‐based research project to develop a colour tool prototype intended to convey colour research to design practice. Both the prototype design and its evaluation by experts are described. A web‐based prototype for a colour tool was cocreated with eight experienced designers and brand managers. The developed prototype is a visual and interactive website that predominantly provides research data on colour meanings in different product categories and cultures. In the evaluation study, an e‐mail survey of experts was conducted to assess the prototype. A senior manager at a leading US colour company and seven academics in the fields of colour, branding and graphic design participated in the survey. As for the results, the prototype generally was deemed useful for design practice. The outcome also emphasized that the prototype has strong potential to play a significant role in providing colour insights and supporting colour judgments, strategy and inspiration. However, the experts also raised several issues concerning the data's scope, an insufficient number of prototype web pages, product category choices, legal issues, data presentation method, data source clarity, and data management. The study's findings provide insight into how colour research can be delivered to design practice using a colour tool.

中文翻译：

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将色彩研究传达给设计实践：基于Web的色彩工具的设计和评估

这项研究提出了一个基于实践的研究项目，以开发一种色彩工具原型，旨在将色彩研究传达给设计实践。描述了原型设计及其专家评估。与八位经验丰富的设计师和品牌经理共同创建了基于网络的色彩工具原型。开发的原型是一个可视化的交互式网站，主要提供有关不同产品类别和文化中颜色含义的研究数据。在评估研究中，对专家进行了电子邮件调查以评估原型。美国一家领先的色彩公司的高级经理和色彩，品牌和图形设计领域的七位学者参加了此次调查。至于结果，该原型通常被认为对设计实践有用。结果还强调，该原型具有强大的潜力，可以在提供色彩洞察力和支持色彩判断，策略和灵感方面发挥重要作用。但是，专家们还提出了一些有关数据范围，原型网页数量不足，产品类别选择，法律问题，数据表示方法，数据源清晰度和数据管理的问题。该研究的发现提供了关于如何使用色彩工具将色彩研究应用于设计实践的见解。数据表示方法，数据源清晰度和数据管理。该研究的发现提供了关于如何使用色彩工具将色彩研究应用于设计实践的见解。数据表示方法，数据源清晰度和数据管理。该研究的发现提供了关于如何使用色彩工具将色彩研究应用于设计实践的见解。