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Channel choice for an independent remanufacturer considering environmentally responsible consumers
International Journal of Production Economics ( IF 12.0 ) Pub Date : 2021-02-01 , DOI: 10.1016/j.ijpe.2020.107941
Danping Wen , Tiaojun Xiao , Mehdi Dastani

Abstract This paper studies the channel choice of an independent remanufacturer who considers whether to add a direct channel to its retail channel in the presence of environmentally responsible consumers. Two scenarios, depending on whether there is competition between the remanufacturer and the manufacturer with new products, are explored. When there is no competition, we find that (i) adding a direct channel lowers the wholesale price; (ii) a higher proportion of green consumers, attention degree of the remanufacturer's green image, or cost savings per remanufactured product strengthens the remanufacturer's motivation to add a direct channel; (iii) the remanufacturer has a low incentive to add a direct channel if the total surplus of the retail channel or extra fixed cost of introducing direct channel is high; (iv) the direct channel addition hurts the retailer if the acceptance degree of direct channel is not low. However, when there exists a competition, we find that (i) the competition can influence how cost savings and acceptance degree of direct channel affect the remanufacturer's channel choice; (ii) the remanufacturer and the retailer can achieve a win-win situation under dual channels if the acceptance degree of remanufactured products or direct channel is low, or their standard deviations are high; and (iii) adding a direct channel increases the remanufacturer's ability to resist uncertainty of consumers' behaviors.

中文翻译:

考虑对环境负责的消费者的独立再制造商的渠道选择

摘要 本文研究了一家独立再制造商的渠道选择,该商考虑是否在对环境负责的消费者面前为其零售渠道增加直销渠道。根据再制造商和新产品制造商之间是否存在竞争,探索了两种情况。在没有竞争的情况下,我们发现(i)增加直销渠道会降低批发价格;(ii) 较高的绿色消费者比例、再制造商绿色形象的关注度或再制造产品的成本节约,增强了再制造商增加直销渠道的动力;(iii) 如果零售渠道的总盈余或引入直销渠道的额外固定成本较高,则再制造商增加直销渠道的积极性较低;(iv) 如果直销渠道的接受度不低,直销渠道的增加会伤害零售商。然而,当存在竞争时,我们发现(i)竞争会影响直接渠道的成本节约和接受程度如何影响再制造商的渠道选择;(ii) 如果再制造产品或直接渠道的接受度低,或者标准差高,则再制造商和零售商可以在双渠道下实现双赢;(iii) 增加直销渠道提高了再制造商抵御消费者行为不确定性的能力。我们发现(i)竞争会影响直接渠道的成本节约和接受程度如何影响再制造商的渠道选择;(ii) 如果再制造产品或直接渠道的接受度低,或者标准差高,则再制造商和零售商可以在双渠道下实现双赢;(iii) 增加直销渠道提高了再制造商抵御消费者行为不确定性的能力。我们发现(i)竞争会影响直接渠道的成本节约和接受程度如何影响再制造商的渠道选择;(ii) 如果再制造产品或直接渠道的接受度低,或者标准差高,则再制造商和零售商可以在双渠道下实现双赢;(iii) 增加直销渠道提高了再制造商抵御消费者行为不确定性的能力。
更新日期:2021-02-01
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