ABSTRACT

This survey study employed a framework of self-presentation motives in physical exercise to advance the understanding of exercise monitoring apps users’ sharing behaviours on social networking sites (SNS). 551 participants were recruited using Qualtrics national research panel. A model of moderated mediation was proposed and analysed. The results suggested that both agentic and communal self-presentation motives significantly predicted fitness sharing on SNS and fitness app use. Perceived self-presentation outcome value for agentic purposes significantly enhances the agentic motive in predicting sharing on SNS. Fitness sharing on SNS mediated the significant effect of both agentic and communal presentational motives on fitness app use. A number of theoretical and design implications to extend the understanding of fitness social sharing to health technology applications were discussed.

摘要

这项调查研究采用了体育锻炼中的自我展示动机框架，以促进对锻炼监测应用程序用户在社交网站 (SNS) 上的分享行为的理解。使用 Qualtrics 国家研究小组招募了 551 名参与者。提出并分析了一个有调节的调解模型。结果表明，代理和公共自我展示动机都显着预测了 SNS 和健身应用程序使用上的健身分享。用于代理目的的感知自我呈现结果价值显着增强了预测 SNS 共享的代理动机。SNS 上的健身分享调节了代理和公共表达动机对健身应用程序使用的显着影响。