During hurricanes, flooding and wind cause property damage and loss of life. Increased coastal development and recent economic impacts of hurricanes has increased stakeholders' interest in coastal mitigation. Through the use of the Theory of Planned Behaviour, this study focuses on factors that impact the intention of homeowners to mitigate. Methodologically, surveys were sent to a random sample of 2,500 coastal North Carolina homeowners who provided insights about their hurricane and mitigation experiences. The sample was purchased from Genesys, which utilises the postal service's database to randomly select addresses. Binary logistic regression was used to compute homeowners' intention to adopt eight separate mitigation actions for their homes. The findings show limited support on the influence of emotion and risk perception on intention to mitigate. However, the findings clearly support the relationships between intention to mitigate and the influence of others and perceptions of the characteristics of the mitigation actions. The significance of the findings indicates the importance of utilising these factors in future studies to better understand mitigation decision‐making and to inform future mitigation policies and programs.

中文翻译：

---

房主缓解决策：探索计划行为方法的理论

在飓风期间，洪水和风灾会造成财产损失和生命损失。沿海地区发展的加快以及飓风的近期经济影响，增加了利益相关者对缓解沿海地区的兴趣。通过使用计划行为理论，本研究重点研究了影响房主缓解意愿的因素。从方法上讲，调查是对2500名北卡罗来纳州沿海房主的随机样本进行的，他们提供了有关其飓风和减灾经验的见解。该样本是从Genesys购买的，Genesys利用邮政服务的数据库随机选择地址。二元逻辑回归用于计算房主打算对房屋采取八种单独的缓解措施的意图。研究结果表明，对情绪和风险感知对缓解意愿影响的支持有限。但是，这些发现清楚地表明了缓解的意图与其他人的影响以及对缓解措施的特征的认识之间的关系。研究结果的意义表明，在未来的研究中利用这些因素以更好地理解缓解决策并为未来的缓解政策和计划提供信息的重要性。