Charging infrastructure is one of the key ingredients necessary to further increase the market uptake of plug-in electric vehicles (PEVs). Most public charging infrastructure in Europe is not profitable, and 42% of European households reside in dwellings with no possibility to install a private charger, which are key limitations to the build-up of charging infrastructure. This work presents and analyzes an alternative business model for ‘community-owned charging points’ that combines many of the convenience advantages of private charging with the cost savings of a joint purchase. Survey data from 3,131 households in Austria is used to identify barriers to PEV charging and charging infrastructure usage, and investigate consumers’ preferences with respect to community-owned charging points. Four key target groups of customers for such a business model are identified based on their socio-economic characteristics, purchase history, and expressed level of environmental concerns, including current PEV owners, high income households, photovoltaic (PV) owners, and environmentalists. Identified distinct preferences for the configuration of a collective charging station amongst these groups include lower importance attached to flexibility to charge the vehicles at any time by current PEV owners, higher sensitivity to cost per charge of PV owners, and strong preferences for comfort and flexibility demonstrated by high income households.

充电基础设施是进一步增加插电式电动汽车（PEV）的市场吸收所必需的关键要素之一。欧洲大多数公共充电基础设施都无法盈利，而且42％的欧洲家庭居住在无法安装私人充电器的住宅中，这是建立充电基础设施的关键限制。这项工作提出并分析了“社区拥有的充电点”的替代业务模型，该模型将私人充电的许多便利优势与共同购买的成本节省相结合。来自奥地利3,131户家庭的调查数据用于确定PEV充电和充电基础设施使用的障碍，并调查消费者对社区拥有的充电点的偏好。根据客户的社会经济特征，购买历史和对环境的关注程度，确定了四个主要目标客户群，包括当前的私家车用户，高收入家庭，光伏（PV）所有者和环保主义者。在这些人群中，对于集体充电站配置的明显不同偏好包括：当前的私家电动车车主对随时为车辆充电的灵活性的重视程度较低，对光伏车主每次充电成本的较高敏感性以及对舒适性和灵活性的强烈偏好高收入家庭。和环保主义者。在这些人群中，对于集体充电站配置的明显不同偏好包括：当前的私家电动车车主对随时为车辆充电的灵活性的重视程度较低，对光伏车主每次充电成本的较高敏感性以及对舒适性和灵活性的强烈偏好高收入家庭。和环保主义者。在这些人群中，对于集体充电站配置的明显不同偏好包括：当前的私家电动车车主对随时为车辆充电的灵活性的重视程度较低，对光伏车主每次充电成本的较高敏感性以及对舒适性和灵活性的强烈偏好高收入家庭。