This paper studies a luxury sporting goods supply chain (LSGSC) experiencing trade disruption and market volatility. We propose a flexible trade credit contract with minimum order quantity (MOQ) and design a coordination mechanism between a supplier and a loss-averse wholesaler. We extend our study to a multi-tiered product setting and examine the impacts of social influences and loss aversion on SC decisions and channel coordination. Given the gloomy post-Covid-19 economic prospects in an era of reglobalization, this study urges trade associations and business leaders to immunize their SCs by considering behavioral biases and social influences and revisiting their contractual obligations.

本文研究了经历贸易中断和市场波动的豪华体育用品供应链（LSGSC）。我们提出了一个具有最小订购量（MOQ）的灵活贸易信用合同，并设计了供应商与规避损失的批发商之间的协调机制。我们将研究扩展到一个多层次的产品环境，并研究社会影响力和损失回避对可持续发展决策和渠道协调的影响。鉴于全球化时代下Covid-19后的经济前景黯淡，该研究敦促行业协会和商业领袖通过考虑行为偏见和社会影响并重新履行合同义务来为SC免疫。