IOP Conference Series: Earth and Environmental Science Pub Date : 2020-09-22 , DOI: 10.1088/1755-1315/561/1/012007 A K Hanif , T Nurlambang , W Sumadio
Distribution of malls in Depok City is not even throughout the city. Most malls are located in the city center. Distance between malls is relatively close. While most malls are in the center of the city, quite a lot of residential areas are located far from them. The aim of this study is to determine the patterns of shopping behavior of family household needs in Depok City. Respondents are obtained by distributing questionnaires to households throughout the city using systematic random sampling method. The result shows that households choose a regional mall that is more complete than other malls in choosing shopping site to buy their needs, even though the distance is farther. This happens especially if the shopping activities are carried out with other activities, such as entertainment. Variables that influence shopping behavior are length of stay and type of transportation mode. The variables that are taken into account as the main consideration are completeness of facilities and types of goods that are sold. The conclusion of this study shows that close distance to malls does not affect household behavior in shopping. However, shopping behavior is influenced by the household’s knowledge of the area and accessibility of transportation modes.
中文翻译:
德波市的家庭购物行为
德波市的商场分布甚至不是整个城市。大多数购物中心都位于市中心。商场之间的距离比较近。虽然大多数购物中心都位于市中心,但相当多的住宅区远离它们。本研究的目的是确定德波市家庭需求的购物行为模式。受访者是通过使用系统随机抽样方法向全市家庭分发问卷获得的。结果表明,即使距离较远,家庭在选择购物地点时也会选择比其他购物中心更完整的区域性购物中心来购买他们的需求。如果购物活动与其他活动(例如娱乐)一起进行,则尤其会发生这种情况。影响购物行为的变量是停留时间和交通方式类型。作为主要考虑因素考虑的变量是设施的完整性和所售商品的类型。本研究的结论表明,靠近商场不会影响家庭购物行为。然而,购物行为受到家庭对该地区的了解和交通方式的可达性的影响。