Product configuration involves selecting common components/modules of individualised products. This is done according to customer requirements under mass customisation. However, the strategies adopted by most existing product configurators are often extreme, with either total diversity (mass personalisation) or standardised products (a limited set of products). In order to investigate the intermediate case in this situation, a new uncertain decision model is proposed in this paper. The aim is to find the optimal product configuration using a redundancy and standardisation strategy that minimises the total costs. In this model, customer requirements are defined and assembly sequences are initially constructed. Then, a manufacturing approach of modular multi-platform assembly is employed to increase uniqueness in mass customisation. Next, the uncertain decision model for product configuration is linearised and solved by uncertainty theory using CPLEX 12.8. Finally, a sensitivity analysis is conducted to suggest optimal platform number and producing strategies and determine the final customised product specification. From a case study of the mobile phone, we found that standardisation performs better than the redundancy strategy and a flexible platform strategy effectively reduces production costs.

产品配置涉及选择个性化产品的通用组件/模块。这是在大规模定制下根据客户要求完成的。然而，大多数现有产品配置者采用的策略通常是极端的，要么是完全多样化（大规模个性化），要么是标准化产品（有限的产品集）。为了研究这种情况下的中间情况，本文提出了一种新的不确定决策模型。目的是使用冗余和标准化策略找到最佳产品配置，以最大限度地降低总成本。在此模型中，定义了客户要求并初步构建了装配序列。然后，采用模块化多平台组装的制造方法来增加大规模定制的独特性。下一个，产品配置的不确定决策模型使用 CPLEX 12.8 通过不确定性理论进行线性化和求解。最后，进行敏感性分析以建议最佳平台数量和生产策略，并确定最终的定制产品规格。通过对手机的案例研究，我们发现标准化的效果优于冗余策略，灵活的平台策略有效降低了生产成本。