Overview: In their quest to become more innovative, many firms try out new innovation approaches that are brought in from the outside. Design thinking has been one of these sought-after innovation approaches in recent years. Design thinking has produced remarkable results in creative firms such as design consultancies, but its implementation in large, established firms has proven to be far more challenging, especially if a strong company culture contradicts the philosophies underlying design thinking. One possible answer to this challenge lies in adapting an innovation approach such as design thinking to its new environment so it can truly take hold. We describe how a large, technology-driven firm proceeded in morphing the design thinking approach to allow it to take root in different parts of the company and over time become an integral part of the firm’s innovation activity.

中文翻译：

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让设计思维发挥作用

概述：为了寻求更具创新性，许多公司尝试从外部引入新的创新方法。近年来，设计思维一直是这些抢手的创新方法之一。设计思维在设计咨询等创意公司产生了显着的成果，但事实证明，它在大型成熟公司中的实施更具挑战性，特别是如果强大的公司文化与设计思维背后的哲学相矛盾。应对这一挑战的一个可能答案在于，将设计思维等创新方法适应新环境，使其真正站稳脚跟。我们描述了一个大的，