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Fiji, rugby and the geopolitics of soft power. Shaping national and international identity
New Zealand Geographer ( IF 1.348 ) Pub Date : 2018-02-28 , DOI: 10.1111/nzg.12184
John Connell 1
Affiliation  

In this century, sport has steadily become a more visible and marketable part of everyday life and of global political significance. States have consequently used sport as a means of soft power in order to develop a positive international presence and, usually to a lesser extent, affirm national identity. Sport diplomacy is usually associated with mega‐events and large states, but Fiji has used its prowess in rugby, and its Sevens victory in the 2016 Olympic Games, to promote itself globally, strengthen its national image and support government claims to legitimacy. The government emphasised Fijian values to construct a banal nationalism, in the face of ethnic divisions, and external concerns over repression of civil society. At least ephemerally, Fiji acquired new international recognition, and the government gained national legitimacy, indicating the expanding role of sport in geopolitics.

中文翻译:

斐济,橄榄球和软实力的地缘政治。塑造国家和国际身份

在本世纪,体育已稳步成为日常生活中更具有可见性和适销性的一部分,并具有全球政治意义。因此,各国将体育作为软实力的手段,以建立积极的国际影响力,并在较小程度上确认国家身份。体育外交通常与大型活动和大邦邦相关联,但斐济已利用其在橄榄球比赛中的实力以及其在2016年奥运会上的七人制胜利,在全球范围内推广自己,增强其国家形象并支持政府对合法性的主张。政府强调斐济的价值观,即面对种族分裂以及外界对压制公民社会的担忧,以建立平庸的民族主义。至少在短暂的时间上,斐济获得了新的国际认可,政府获得了国家合法性,
更新日期:2018-02-28
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