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Property advertising and the representational production of suburbia: “Functional suburbs” and “lifestyle suburbs” in Auckland
New Zealand Geographer ( IF 1.348 ) Pub Date : 2019-04-01 , DOI: 10.1111/nzg.12217
Alexandria Turner 1 , Michael Mann 1 , Tom Baker 1
Affiliation  

This paper joins literature on suburban advertising with Lefebvre's concept of representational space to analyse property advertisements as part of the representational production of suburban space. Based on comparative analysis of advertising material for suburban residential developments on Auckland's “North Shore” in two time‐periods—1950s and 2010s—the paper examines changes and continuities in thematic content. While property advertisements in the mid‐1900s emphasised the “functional suburb,” paying attention to attributes such as quality of utilities and proximity to the central city, more recently advertisements have more strongly emphasised the “lifestyle suburb,” with a focus on middle‐class community and natural amenity.

中文翻译:

物业广告和郊区代表性产品:奥克兰的“功能性郊区”和“生活方式郊区”

本文将有关郊区广告的文献与Lefebvre的代表性空间概念相结合,以分析房地产广告,作为郊区空间代表性生产的一部分。基于对两个时期(1950年代和2010年代)奥克兰“北岸”郊区住宅开发广告材料的比较分析,本文研究了主题内容的变化和连续性。1900年代中期的房地产广告着重强调“功能性郊区”,同时注重公用设施的质量和与市中心的距离等属性,​​而最近的广告则更着重强调“生活方式的郊区”,重点是中型城市。阶级社区和自然便利设施。
更新日期:2019-04-01
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