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An Integrated Methodology Using PROMETHEE and Kano’s Model to Rank Strategic Decisions
Engineering Management Journal ( IF 2.5 ) Pub Date : 2019-09-05 , DOI: 10.1080/10429247.2019.1655351
Angela Cristina Fofan 1 , Lucas Ambrósio Bezerra de Oliveira 2 , Fagner José Coutinho de Melo 3 , Taciana de Barros Jerônimo 3 , Denise Dumke de Medeiros 3
Affiliation  

Abstract This paper puts forward a framework that assists managers to prepare action plans using attributes of Kano’s Model and to order them by utilizing multi-criteria decision analysis. The framework was applied in a company, a division of which provides a vehicle tracking service. Data were collected on its top 10 customers, all of which are large companies. The results show the proposed framework contributes to the decision-making process, since it enables the order of the actions to be rationalized, and takes the multiple criteria relevant to the company into consideration. Moreover, the fact that it is difficult to rank the 20 actions needed without the approach proposed in this article reinforces the need for and the importance of the framework and other complementary contributions in order to overcome this difficulty.

中文翻译:

使用 PROMETHEE 和 Kano 模型对战略决策进行排名的综合方法

摘要 本文提出了一个框架,帮助管理者利用卡诺模型的属性制定行动计划,并利用多标准决策分析对其进行排序。该框架应用于一家公司,该公司的一个部门提供车辆跟踪服务。收集了其前 10 名客户的数据,这些客户都是大公司。结果表明,提议的框架有助于决策过程,因为它可以使行动的顺序合理化,并考虑到与公司相关的多个标准。此外,如果没有本文提出的方法,就很难对所需的 20 项行动进行排名,这一事实加强了框架和其他补充贡献的必要性和重要性,以克服这一困难。
更新日期:2019-09-05
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