Funding information Canada First Research Excellence Fund Abstract This paper uses a hypothetical choice experiment to examine farmers’ willingness to share their farm data with a big data platform. We found that, on average, 36% of farmers are willing to join such a platform. Participation is affected by the characteristics of both the platform and the farmer. The organization operating the big data platform is particularly important: farmers are most willing to share their data with university researchers and least willing to share their data with government. Not surprisingly, farmers with strong privacy preferences are less likely to join a big data platform. However, we found that relatively small financial and nonfinancial benefits significantly increased participation, even among farmers who stated strong privacy preferences. [EconLit classifications: Q12, Q16, Q18]

中文翻译：

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农民参与大数据平台的意愿

资助信息 加拿大第一研究卓越基金 摘要 本文使用假设选择实验来检验农民与大数据平台共享农场数据的意愿。我们发现，平均有 36% 的农民愿意加入这样的平台。参与度受平台和农户特点的影响。运营大数据平台的组织尤为重要：农民最愿意与大学研究人员分享他们的数据，而最不愿意与政府分享他们的数据。毫不奇怪，具有强烈隐私偏好的农民不太可能加入大数据平台。然而，我们发现相对较小的财务和非财务收益显着增加了参与度，即使是在表示强烈隐私偏好的农民中也是如此。