Imaginary technical devices and machinery portrayed in the James Bond films are known to have inspired real innovation activities. This paper investigates the dynamics of cultural entrepreneurship behind this phenomenon. It presents a hermeneutic analysis of the James Bond film series which identifies various patterns in the portrayal of technology which create labels and vocabularies for innovation activities and cognitive legitimacy for their implementation. These patterns have little in common with systematic approaches known from industrial research and development. They are instead related to general strategies of sense-making among users, which neglect practical issues in engineering. Drawing on Suvin's concept of the novum, the paper describes this as a transformational approach to innovation, which is less interested in the actual characteristics of a new artefact, but rather its function as an enabler for change.

詹姆斯·邦德电影中描绘的虚构技术设备和机械激发了真正的创新活动。本文研究了这种现象背后的文化企业家精神。它提供了对詹姆斯​​·邦德电影系列的诠释学分析，确定了技术刻画中的各种模式，这些模式为创新活动创建标签和词汇，并为实施创新创造认知合法性。这些模式与工业研究和开发中已知的系统方法几乎没有共通之处。相反，它们与用户之间进行决策的一般策略有关，而后者忽略了工程中的实际问题。本文借鉴Suvin的“创新”概念，将其描述为一种创新的创新方法，