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Transformative direction of R&D– lessons from Amazon's endeavor
Technovation ( IF 12.5 ) Pub Date : 2019-06-11 , DOI: 10.1016/j.technovation.2019.05.007
Chihiro Watanabe , Yuji Tou

Amazon jumped up to the world's top Research and Development (R&D) firm in 2017.

Such a rapid and notable increase in R&D investment has raised the question of a new R&D definition in the digital economy, which Amazon insists includes both “routine or periodic alterations” (traditionally classified as non-R&D) and “significant improvement” (classified as R&D), as Amazon transforms the former into the latter during its R&D process.

A convincing answer to this question will give rise to insightful suggestions regarding a new concept of R&D in the digital economy.



中文翻译:

研发的转型方向–亚马逊努力的教训

亚马逊在2017年跃升为全球顶级研发(R&D)公司。

研发投入的如此迅速和显着增长提出了数字经济中新的研发定义的问题,亚马逊坚称该定义既包括“常规或定期变更”(传统上归类为非R&D)又包括“重大改进”(归类为研发),因为亚马逊在研发过程中将前者转变为后者。

一个有说服力的答案将提出有关数字经济中新的研发概念的有见地的建议。

更新日期:2019-06-11
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